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G.I. Joe: The Rise of Cobra

March 26, 2013

With Michael Bay's film Transformers Hasbro proved that its toy lines could be turned into profitable movie franchises and Hasbro also had another major toy line in reserve--G.I. Joe! Like Transformers, this film could appeal both to young moviegoers as well as their parents who watched the 80's cartoon. But in 2009 the second Transformers film made over $400 million while G.I. Joe: The Rise of Cobra floundered at $150 million, failing in US theaters to make back the production costs. G.I. Joe returns in theaters this week in a semi-rebooted form, but is G.I. Joe: The Rise of Cobra a blight on Joe's history, or an overlooked gem released in a very busy summer? Listen to Jakob, Jerry, and Arnie's review to find out!

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