With Michael Bay's film Transformers Hasbro proved that its toy lines could be turned into profitable movie franchises and Hasbro also had another major toy line in reserve--G.I. Joe! Like Transformers, this film could appeal both to young moviegoers as well as their parents who watched the 80's cartoon. But in 2009 the second Transformers film made over $400 million while G.I. Joe: The Rise of Cobra floundered at $150 million, failing in US theaters to make back the production costs. G.I. Joe returns in theaters this week in a semi-rebooted form, but is G.I. Joe: The Rise of Cobra a blight on Joe's history, or an overlooked gem released in a very busy summer? Listen to Jakob, Jerry, and Arnie's review to find out!
March 26, 2013